How to Get Into Marketing

Marketing is a unique field, filled with people who are analytical, yet have an in-depth understanding of Paradox Marketing human psychology and storytelling. Companies all over the world need competent marketers as more and more products are developed. Who best to evangelize a product other than the people who have the most knowledge about the industry? If you think that mixing analytics with storytelling sounds intriguing, then a career path in marketing might be for you.

This is the perfect time to get into a marketing role. It’s expected that the advertising and marketing industry will eclipse $786 billion by 2026. Digital marketing has taken on a larger role, with click-and-display ads becoming popular tools for marketers.

Marketing Education Requirements
Most marketing jobs require at least a bachelor’s degree in marketing, journalism, graphic design or a similar major. This shows hiring managers that you have a firm marketing background right away. Of course, having a degree isn’t the only way to break into the industry. There are plenty of reputable courses and bootcamps that can help you become a quality job candidate (or to learn more if you’re already in the industry).

Marketing Career Path
There are a few career paths that can be taken. In a more traditional marketing sense, newcomers normally start out as marketing coordinators and then work their way up to marketing manager, marketing director and then CMO.

Digital marketers have more options when it comes to roles and paths to take. These marketers usually start out as coordinators and can then experience roles like marketing specialist, search engine marketing manager, social media manager, or marketing director on their way to a CMO or VP of Marketing role. New job titles and responsibilities have been constantly popping up over the last few years due to the advent of new, groundbreaking technologies in the marketing field.

Marketing Career Paths
There are many important roles that make up a marketing team because of the sector’s importance to the overall goals of a company. Below are the job outlooks and average salaries for six common marketing positions:

Marketing Coordinator
Marketing coordinators provide a variety of administrative functions for marketing teams. These tasks can include website maintenance, copy editing, meeting coordination and event planning. Seen as an entry-level position into the world of marketing, most coordinators usually have a bachelor’s degree in marketing, PR or journalism.

Marketing Coordinator Job Outlook (2019 – 2029): 7 percent growth
Marketing Coordinator Median Annual Salary: $58,831

Marketing Research Analyst
Marketing research analysts are important to the overall success of a marketing team. Typical duties include forecasting marketing and sales trends, gathering data on competitors, measuring the effectiveness of marketing campaigns and presenting results to executives. This job title is one of the fastest growing titles in marketing, if not in business as a whole. A capable marketing research analyst has the ability to save companies precious time and money with thorough research and strategy skills.

Marketing Research Analyst Job Outlook (2021 – 2031): 19 percent growth
Marketing Research Analyst Median Annual Salary: $63,920

Social Media Manager
A social media manager oversees a company’s marketing campaigns and activities conducted on social media platforms, such as Facebook, Instagram and Twitter. Creating content, developing a content schedule, monitoring posts and enforcing brand guidelines are a few tasks this position performs. Social media managers should also know how to measure social media metrics with popular tools, including Google Analytics, Sprout Social and BuzzSumo.

Social Media Manager Job Outlook (2020-2030): 10 percent growth
Social Media Manager Median Annual Salary: $72,136